Since launching in 2003, LinkedIn has evolved from a simple business social media platform to a true structure where sophisticated service professionals can access their business through a variety of web and mobile apps.
Whether you use LinkedIn to build a network, find a job, hire talent, promote your business, or make sales, LinkedIn can be of immense value – access to most of it is free.
However, some of LinkedIn‘s most powerful services and features are only available through LinkedIn Premium, a subscription-level site option.
LinkedIn Premium. Is It Worth the Price?”/>
Four distinct levels of LinkedIn
There are four LinkedIn Premium tiers:
- Careers – $ 29.99 / month: For professionals who want to accelerate their careers by increasing their chances of recruiters finding and hiring them for competitive positions
- Business – $ 59.99 / month: For professionals looking to expand and grow their network with key connections to promote their business.
- Sales Navigator – $ 79.99 / month: For businesses and sales professionals looking to build relationships with customers and expand their network to potential customers.
- Recruiter Lite – $ 119.95 per month: For businesses and recruiters who want to find and hire top-tier professionals who are the target partner for their company.
- publicly available, allowing others to see their name, role, company, etc. while viewing a profile.
- Personally, mask your name and restrict others to see only their company and role
- anonymously, hiding all exposing information
LinkedIn Premium. Is It Worth the Price?”/>
While Sales Navigator and Recruiter Lite can certainly be useful for professionals, these are more enterprise-grade premium services that a company could benefit from for employees. LinkedIn Career and Business are services designed for individual professionals who can take advantage of their own funds.
Even so, out of the 39% of LinkedIn users who pay for LinkedIn Premium, according to Kinsta.com, it’s easy to assume that LinkedIn Career is the most common service people will switch to, depending on price and needs. Therefore, we will focus on taking a closer look at this LinkedIn Premium option to help you figure out if spending $ 30 per month is worth it.
LinkedIn career
What you already get with LinkedIn
What you actually get with LinkedIn
If you spend a lot of time on LinkedIn, you know how comprehensive a professional network you can build simply by connecting with people you know or people related to your network. You can also find specific job listings with a highly targeted search that includes advanced filtering.
Essentially, LinkedIn is a powerful two-in-one offering, combining the best features of a professional-focused social media platform with the best job listing and job search features found on sites like Glassdoor So why would you start paying for a career on LinkedIn?
What you get with a LinkedIn career
What you get with LinkedIn Career
With free access to LinkedIn already so powerful, you might be wondering what could make LinkedIn Career better. Essentially, a LinkedIn career is similar to a LinkedIn “basic†job on steroids.
Information about candidates
For starters, LinkedIn Career provides detailed, anonymous information about how you rank other candidates for jobs that interest you.
Rather than blindly applying for a job, LinkedIn Premium Competitive Analytics can help you understand how more or less qualified you are than others (for example, you rank in the top 10% of candidates) based on your experience, skills, and current job. It will also show you how other applicants are currently working, what level of education they have, and where they are.
Gaining that kind of competitive insight through LinkedIn Premium gives you an edge over other candidates by helping you understand who and what you are struggling with. By measuring your competitiveness relative to others, you can more effectively determine which jobs to apply for, as well as understand which strategies you need to combine to highlight your strengths or reinforce your weaknesses in the event you are looking for an interview.
Expanded visibility of “profile views”
LinkedIn Premium. Is It Worth the Price?”/>
One of the interesting things about LinkedIn that sets it apart from other social networks is that you get a notification when someone views your profile. Depending on preference, people can keep this information:
How you choose to have others see you when you view their profile also determines what you see when others view your profile. But no matter how public or private you want to be, LinkedIn only provides you with a limited profile view history, i.e. the last few people who viewed your profile.
While this can certainly be useful, it is not nearly as useful as what LinkedIn Premium offers, namely unlimited profile browsing history. You can go back a few weeks and months to see who viewed your profile.
You can also gain deeper insight into which companies multiple people may have viewed your profile, which views are considered “interesting,†and if someone is viewing you who can tip the scales in your favor for job security, such as a recruiter or hiring manager.
Premium Education
LinkedIn Premium. Is It Worth the Price?”/>
LinkedIn is not just a place to connect with others and find work; it is also a great place to study. People are constantly sharing professional advice based on their experiences or through carefully curated content like articles, videos, e-books, etc. that shed light on important aspects of industries, roles and professionalism.
However, it can be difficult to take this information and extract specific information that may be applicable to your current goals or career path. After all, the content people are sharing is not really meant for you.
That’s where a LinkedIn career comes in. Featured training called LinkedIn Learning gives you an easy way to learn specific things based on your career, skills, and goals through expert-generated content.
As you learn something new in on-demand courses, you can add new skills to your profile to increase your chances of getting interviewed for a specific job or to help you accelerate your career, which today often depends on your ability to continually learn and improve.
Heaven InMail
LinkedIn Premium. Is It Worth the Price?”/>
LinkedIn is all about networking, but it’s easy to abuse. If you use the platform frequently, you are probably familiar with the practice of influencers or other professionals who are not related to your industry or interests, or are only partially related to your industry or interests, who are asking to connect with the intention or increase their number of followers. , receive their content in your feed, or send you messages if your messaging is blocked from people you are not associated with. These connections are useless and only add clutter to your network.
Given this bad practice, LinkedIn has been smart about restricting users’ ability to send messages to others if they are not connected or users are not allowed to send messages from people they are not connected with. However, LinkedIn Premium offers a gateway via InMails. InMails is powerful in that it lets you send messages to anyone, even if you’re not connected.
It’s powerful because it gives you the ability to reach out to people – employees, hiring managers, recruiters – associated with the job or company you’re interested in. As you probably know, making personal connections with others increases the likelihood that your application will be reviewed, interviewed, and work in today’s incredibly competitive environment.
What’s more, LinkedIn continues to operate InMails to ensure they won’t be misused. You are provided with a limited number of incoming messages per month for use; however, these InMails will also accumulate from month to month for 90 days, and you can also purchase more InMail if you need them. All in all, you will have the perfect number of InMails messages to help you improve your job search or networking process.
LinkedIn Premium. Is It Worth the Price?”/>
Do you need LinkedIn Premium?
Ultimately, whether you need LinkedIn Premium for your career development is a personal decision based on your financial circumstances and the level of needs you have as an individual. If you’ve been unlucky enough to find your next dream job for several months, it might be worth investing in technology that will give you an edge.
The nice thing is that LinkedIn gives you a month’s free Premium trial to see if it’s right for you. This is the perfect time to try it out to determine if you need a LinkedIn career or any other premium services to be successful.
Don’t assume paying LinkedIn Premium will automatically change your results. These are tools; you must be ready to learn how to use them correctly. However, once you do this, there is a good chance that you will notice a difference in the results. Try it!
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