Anyone who knows a little about internet marketing has heard the term SEO, an acronym for Search Engine Optimization. It is the process of gaining influence on search engines, primarily Google, to help a site rank higher in search results.
It includes optimizing your page by making the right use of keywords, backlinks, quality content and a dozen other factors that change every time Google updates its algorithms.
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People spend years figuring out the best way to rank on Google, but SEO best practices change so often that they try to keep up. However, some things remain the same – keyword usage, content quality on the site, and metadata.
Luckily for everyone building a blog, there are dozens of WordPress SEO plugins to choose from to help you optimize every page of your website. With all of these options, it can be difficult to separate the good from the bad. This article will help you choose the right one for your site.
WordPress SEO by Yoast
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When it comes to WordPress SEO, Yoast is the biggest name in the game. The Yoast plugin is included by default with a huge number of premium themes, but you can also find the plugin on its own if you like. It provides a complete solution for everything SEO related.
Yoast appears at the bottom of the post and allows you to edit every feature of your SEO. You can insert custom meta descriptions, custom slug, SEO title, and more.
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Perhaps most useful is the SEO analysis that Yoast performs. It indicates whether the publication has been optimized as expected, and then provides a list of major issues, areas for improvement, and areas in which the publication was successful.
Yoast has two options, a free version with many features and a premium version that retails for $ 89. The premium version offers free support, a redirect manager, and more.
There are also consecutive updates every two weeks on average to keep the plugin working as best as possible.
All-in-one SEO package ( WordPress )
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According to its website, All in One SEO Pack has been downloaded over 50 million times. This is one of the most powerful plugins for one reason – the paid version allows you to submit your sitemap to Google and Bing. This makes it easier for robots to crawl the site, which almost immediately gives a little more SEO.
Like the Yoast plugin, All in One SEO has free and paid versions. The free version has all the basic features, as you can see in the screenshot above. You can create your own title, meta description and url.
It also gives you the option to activate NOINDEX in the post, which means Google won’t index it in their search engines. NOFOLLOW tells search engines to ignore links from the page. You can also turn off SEO for publishing. If you check this box, another option to turn off Google Analytics will appear below it.
The paid version is offered at the Individual, Business and Agency tiers at $ 136, 236 and $ 1,118 per year, respectively. For most people, an individual or business will suffice.
The Pro All in One SEO version offers advanced WooCommerce shopping cart support, SEO options for tags, categories and taxonomies, and access to a number of educational and support forums.
SEO frameworK
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Yoast and All in One SEO are fantastic tools for users looking to delve into the smallest details of optimizing their website and improve even the smallest details. But what about users who know SEO is necessary but want to be as secure as possible? This is where the SEO Framework comes in.
This plugin is widely considered the best alternative to Yoast for two reasons. First, it’s powerful. Secondly, it’s completely free.
There is no premium version of the SEO Framework. What you see is what you get. The SEO Framework is pre-configured for maximum performance right away. He views SEO as the difference between an automatic and a manual transmission; Sure, if you’re a pro, you can get a little more fuel from the manual, but is it really worth all the hassle of not having an automatic transmission?
The plugin appears below the WordPress post text box and has three tabs: General, Social, and Visibility.
- The General tab allows you to edit the meta title and meta description, and a colored bar chart and description next to the text boxes show how optimized they are.
- The Social tab allows you to customize your social media titles, descriptions, and images.
- In the Visibility tab, you can set a custom URL, redirect URL, and manage your robot and archive settings.
The right plugin for the right job
All three of these plugins are recommended over and over again on dozens of different SEO sites. While there are many other WordPress SEO plugins (as well as many different task-specific tools), these three will be the most useful. If you want a truly hands-on, controlled approach to SEO, Yoast or All in One is your best bet. However, Yoast seems a little more powerful.
But if you’re looking for something easy to get you started in the search engine optimization world, then the SEO Framework is the least-risk way. Since the plugin automates most of the process for you, it is impossible to make a rating-killing mistake on your site – at least when it comes to optimizing your posts.
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