How to Make an Instagram Guide.
As soon as you think you’ve got Instagram figured out, the app launches a new feature. We’ve had Instagram stories, IGTVs, and Instagram reels invading our in-app news feeds. Now it’s Instagram Guides.
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If you’ve learned something from experience, you know that you should get on that train as early as possible if you want to use this “brand new thing” to expand your audience.
You’ve probably seen how influencers and content creators are already using Instagram guides. By following our step-by-step guide, you will learn how to create Instagram guides, as well as how to use them as part of your social media marketing.
What Are Instagram Guides?
Instagram Guides first appeared on the platform as a feature reserved exclusively for health and wellness-related accounts. For example, if you’re a mental health or wellness professional, you could create a “Best Breathing Exercises to Reduce Anxiety” guide and have a guide with a series of Instagram posts each featuring a different exercise.
After several months of testing, Instagram has rolled out this feature to all users. You can think of Instagram guides like Instagram collections, except they are for your followers, not just you. You can group any number of your posts into a guide to make it easier for other users to find them. Instead of scrolling through your entire profile, followers can find all the information on a topic in one place. This is a convenient way to curate your content for people to view.
You can create a guide for just about anything on Instagram. If you have an online store or brand and want people to visit your store on Instagram, can you create product-specific guides? you If run a travel blog, you can create travel guides for the various destinations you visit. If your niche is a lifestyle, you can make gift guides for people with your favorite products and items.
How to Make Guides on Instagram
There are unlimited ways to use the Instagram guides feature and increase your Instagram profile’s influencer level. If you decide to group your content on Instagram, here’s how to create your first Instagram guide.
Open the Instagram app and go to your profile page. Open the “Create” menu by clicking the plus icon in the upper right corner of the screen.
From the menu, select Manual.
Depending on what you want to recommend to your followers, choose the type of guide you want to create: Places, Products, or Posts.
If you’re creating a places guide, you can select places using the Instagram search feature, choose from places you’ve previously saved to Instagram, or from places you’ve already featured on your Instagram (as a location tag). you If choose the latter, you can accompany your Instagram guide with your previous Instagram posts.
If this is a product guide, you can again suggest products from other Instagram stores using the search function, products saved in your wishlist, or products from your Instagram store.
Finally, for the posts guide, you have the option to add posts you’ve saved and your own posts.
Once you have selected the content, click next. You will be taken to the new manual page. Here, select “Add a title” for the new guide, choose a cover for it, and write short descriptions for each element of the guide (optional).
You can also add new content to your guide by choosing
Add Entries > Places > Products.
If you want to remove a post from the guide or change the order of posts, scroll down to the individual post and select the three vertical dots in the upper right corner.
When you’re done, click “Next” in the top right corner of the screen. This will take you to the Share screen. Here you can preview your guide to see what it will look like for other users. You can then save it as a draft if you want to further work on it or share it.
Whether you save your first guide as a draft or post it right away, a guide icon will appear on your Instagram profile.
After you publish your first guide, other users will also be able to view it.
How to Share Your Guides on Instagram
When it comes to promoting your Instagram guides, you have a few different options. Your guides are no different from your regular posts and you can share them with your Instagram stories as well as Direct Messages (DMs). Other users can also share your guides on Instagram.
To share the guide on Instagram, open the guide, then click the paper airplane icon in the top right corner of the screen.
From the pop-up menu, you can share it in your stories or send it to someone via DM. If you send it to another user as a DM, you can also include a text message in it.
Sharing your new guide on Instagram Stories is a good way to promote it to users who may have missed it in their news feed. You can also include a short explanation of what is included in your guide and why they should check it out.
Where to Find Instagram Guides
Before creating your first guide, we encourage you to check out guides created by other Instagram users and influencers for inspiration and motivation. It’s most likely product catalogs, tutorials and educational posts, or travel itineraries, so think about Instagram users who might have them.
The best way to find guides on Instagram is to visit the creator’s profile page. Then you need to select the “Guides” icon. There you will find a selection of Instagram guides from this user.
Instagram guides also randomly appear on the Explore page when viewing content.
Guide Your Followers Through Your Instagram Content
Since Instagram doesn’t let you go back and rearrange old posts in a new order, creating an Instagram Guide is a great way to make sure users see your content the way you want. You can also use Guides to draw your followers’ attention to your most important posts or valuable products.
How to Make an Instagram Guide
How to Make an Instagram Guide