How to do Research for YouTube Videos.
To be successful in any new business, you need to do one of these two – create what people want, but no one has done it before. Or, if it already exists, make a better version of it.
This is also true for YouTube. If you’re just starting a new channel, either shoot videos that no one else is shooting (and that people want to see), or make your videos better than existing players.
Now let’s be honest, if you’re just starting a YouTube channel, you won’t be able to compete with established players. You don’t have the resources or experience to do this.
Therefore, the next best thing you can do to gain attention in the crowded world of the Internet is
Do something with high demand and low supply.
This is obviously easier said than done. Ninety percent of this high demand – low supply is spam or untrustworthy content. For example, how to lose 20 pounds in a week, the only secret that will make you a millionaire, etc.
However, if you are constantly looking for this popular topic and filming videos on it, you will eventually receive a notification. One of these videos will go viral and generate good traffic. Now if all other videos are equally good. Your channel will grow very quickly.
Note. When I say that you should cover hot topics, I do not mean that you should cover everything that is popular. But choose only those topics that seem interesting and popular to you. Something that belongs to your area of â€‹â€‹expertise.
So how do you find a topic with high demand and low supply?
Well, it’s impossible to predict the success of any YouTube video. There is no single recipe for making a viral video (otherwise everyone would do it)
However, there are several metrics that can help us identify the topic of high demand and low supply on YouTube. Or at least it will give you a better idea of â€‹â€‹your target audience.
I do this for most of my videos. It helps me find out how in demand, what the age and demographics of my target audience is, and what they want from the video.
Here’s how to do it (video tutorial at the end of the video)
Step 1. Make a list of topics on which you want to shoot video. Then launch YouTube search one at a time.
For example, let’s say one of the topics is how to meditate . So look for that keyword on YouTube. You will see several results. We must analyze them.
Step 2. Now, if you see too many top rated videos, old videos with a lot of views . So this is the right topic. You can see that old video means low supply, and high views means high demand. Fundamentals of Economics.
But we need to analyze them further. So watch each video one by one. Start by clicking on the first video and pay attention to the following details.
If the downloader has a low subscriber base, it means good search traffic
If the number of non-likes exceeds 10 percent of likes, then viewers are not satisfied with the content or presentation. This is a window of opportunity for you. Identify the problem and make sure it’s not in your video.
Scroll to the bottom of the video and select the Advanced option. There you will see video stats, click on it and change the filter to daily – if the number is high, people are still looking for this topic.
Finally, check comments to see your target audience, comments and suggestions.
Step 3. Repeat this process for at least 5 best videos. This will give you a better understanding of the supply / demand balance and you will learn more about your target audience.
See how they work in this video tutorial.