Fast implementation of Google Analytics in Squarespace

Fast implementation of Google Analytics in Squarespace.

If you are serious about creating an engaging website with compelling content, you need answers to questions such as:

• What content attracts the most visitors?
• Where are you website traffic (ads, social networking sites, links from other websites)?
• Do your visitors primarily use a computer or mobile device?
• How long does a regular visitor stay on your site?

When you collect relevant data about the behavior of your website visitors, it can help you make important decisions such as:

• How can you budget wisely for your website?
• What optimizations should you do to increase your conversion rate?

Google Analytics is the largest name in the field of website analytics. It’s free, popular, and very reliable.

In this article, you will learn how to take full advantage of Google Analytics and show you how to add Google Analytics to your Squarespace website.

What You Need to Get Started

To take full advantage of Google Analytics Business Intelligence, Metrics and Reporting, you need two things.

1. Squarespace domain connected website.
2. Google Analytics account. If you need help creating a Google Analytics account, you can follow the instructions in this article.

Create a Google Analytics Tracking ID for Your Website

You will need to create and record your Google Analytics Tracking ID before you can integrate Google Analytics into your Squarespace website.

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1. After logging into your Google Analytics account, click the admin icon at the bottom of the left menu.

1. Now select New Property.

1. Enter a name for the property (for example, your website name or website URL) and select Show Advanced Options.

1. Select the radio button to create a Universal Analytics resource.

1. Then enter your website URL (including “www”) and select Create Universal Analytics Resource Only.

1. The following information about your company. Click the Next button and enter all the details.

1. After you have entered all your company information, click the Create button.

1. You now have a tracking ID from Google Analytics! It will look like this: UA-999999999-0. Select and copy your tracking ID to your clipboard.

You are now ready to add the Tracking ID to your Squarespace site.

Connecting Your Squarespace Website to Google Analytics

The good news is that Squarespace provides built-in Google Analytics integration so you don’t need to add any code to your site. Follow these steps to add your Google Analytics Tracking ID to your Squarespace site.

1. From your Squarespace site’s dashboard, select Preferences.

1. Then select “Advanced”.

1. Select foreign API keys.

1. Paste your site tracking ID into the Google Analytics account number field.

1. Click the Save button.

Note. Your site’s statistics can appear in your Google Analytics dashboard within a day or two, although the data is usually available within a few hours.

What Should You Do Next?

What to do next when Google Analytics is running on your site? Many Google Analytics users report feeling a little confused and unsure of what to do after adding a tracking ID to their site. There are several next steps you can choose from:

• You can use Google Tag Manager to add tags, define rules, and deploy code snippets.
• Start seriously thinking about conducting technical search engine optimization (SEO) on your site. Start by learning optimization tips such as auditing, improving server response times, optimizing your site for mobile devices, using SEO friendly URLs, and more.

If you follow the guidelines above, you can use data analytics to drive traffic to your website and increase visitor engagement.

Adding Google Analytics to Squarespace can help you improve your website’s ROI. You will soon find out what works and what doesn’t to achieve your site’s specific goals. Let data be your guide!

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Fast implementation of Google Analytics in Squarespace

Fast implementation of Google Analytics in Squarespace