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Adding Google Analytics to the Wix site

Adding Google Analytics to the Wix site.

Bob Parsons, founder of GoDaddy, once said, “Measure everything that matters. I swear it’s true. Everything that’s measured and watched gets better. ” He understood the importance of collecting and analyzing data in any area of ​​business, but especially website usage data.

Collecting data on the characteristics and behavior of your website visitors is critical if you want to grow your business, increase your conversion rates, and increase revenue. Only when you collect data and then analyze it can you respond appropriately.

What Website Analytics Can Do for You

Knowledge is power! Website Analytics can:

Now that you know how website analytics can help you improve your return on investment (ROI), let’s learn how to start collecting information about your Wix website visitors, who those visitors are, and how they interact with your site.

This guide on how to add Google Analytics to Wix assumes that you’ve already created a website on Wix, but we’ll help you if you need help. Here’s how to create a great Wix site. If you need help creating a Google Analytics account, you can refer to this tutorial.

Get your tracking ID from Google Analytics

Before you can integrate Google Analytics into your Wix site, you need to create and get your Google Analytics Tracking ID specifically generated for your Wix site.

You are now ready to add the Tracking ID to your Wix site.

Add your Google Tracking ID to your Wix site

Next, you will need to add the tracking code to your Wix website by following these steps.

Note. At the time of this writing, Wix advises that they do not support the Google Analytics ID format version 4 (GA4), however, if you follow the process described above, which uses Universal Analytics (UA) code, the Google Analytics Wix integration will work.

You did it! You have now completed adding Google Analytics to your Wix site. However, keep in mind that the update may take several days and you will see the data from your website in your Google Analytics dashboard.

Once you see the data flow from your website to the Google Analytics dashboard, you can take advantage of the information the data provides you.

Don’t stop now!

Then think about learning more about Google Analytics, its features, and how you can use data to improve your website’s ROI. You will find that it is not as difficult as you might think.

Really, remember Bob Parsons? He advises you to never give up and focus on what you want. If your goal is a website with engaging content, increased traffic, and better sales, then by following this guide you have already made some serious progress!

Adding Google Analytics to the Wix site

Adding Google Analytics to the Wix site

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