When it comes to plug-and-play analytics tracking for your website, Google Analytics is the best solution. All it takes is a few minutes to set up, copy and paste a few lines of code, and you’re done – a huge amount of analytics will be tracked by Google for free.
However, Google Analytics is not perfect. While it offers valuable insight into the users who visit your website, there are Google Analytics alternatives that rarely get the attention they deserve due to the extent to which Google Analytics dominates the industry.
In this article, let’s take a look at five free Google Analytics alternatives that you’ve probably never heard of, and explore the benefits of each.
While Clicky isn’t the most comprehensive solution on this list, it definitely deserves its place as a simple entry-level analytics software.
The main advantage of Clicky is its intuitive interface, which makes all reports easy to digest. The homepage offers insights into your visitors, actions, bounce rate, uptime, Twitter, search analytics, and more. There are many more views available on the Spy, Visitors, Content, Searches, Links, Platforms, Locale, Targets, Campaigns, and other pages.
The free version of Clicky allows you to track a single website with up to 3,000 views per day, offering insights such as referrer data, content analytics, segmentation, iOS and Android analytics, and more. Real-time analytics and deeper features are reserved for the paid version.
Heap is not exactly the same as Google Analytics, but it is something like Google Analytics for product analytics. The advantage of Heap is that while Google Analytics was created when websites were mostly static pages, Heap is more focused on tracking analytics of buttons, features, CTAs and user flows.
The free version of Heap offers up to 5,000 sessions per month, a three month data history, a single user and project license, and Silver tier support. All of their paid plans also include a 14-day free trial and unlimited virtual events.
The idea behind Inspectlet is that it approaches analytics in terms of figuring out why visitors do what they do, and not just what they do. Google Analytics is great at showing how long users stay on your site, what the bounce rate is, and more, Inspectlet can dive deeper.
Inspectlet includes session recording, dynamic heatmaps, A / B testing, form analytics, error logging, and more. Its main function is to record the sessions of visitors to analyze all the actions taken, especially with the mouse. It can then be processed as a video of a visitor’s session, which will allow you to see exactly which parts of your website are getting attention.
The free version of Inspectlet can log 1,000 sessions and A / B testing visitors, as well as 10,000 page views per month. Maximum one website and one month storage, and the free version supports session replay, heatmaps, and mobile devices.
Like many of the other Google Analytics alternatives on this list, Leadfeeder isn’t exactly the same as Google Analytics, but it fulfills very similar needs. Leadfeeder is one of the few and in our opinion the easiest-to-use web service of its kind. It allows users to track and analyze their website based on which companies have visited it.
Leadfeeder can be configured to work with popular third-party integrations like Pipedrive, Mailchimp, Salesforce, Google Data Studio, Zapier, and more. It allows you to integrate your own marketing data and even offers its own CRM system.
Leadfeeder works by tracking your website based on the IP addresses of visitors, analyzing that data to determine when someone from the relevant company takes a specific action. This is tracked internally, and some companies may even set up email sending.
The lite version is free and offers storage for the last seven days, unlimited users, company information, and a maximum of 100 registered leads.
Overall, Woopra is the most comprehensive Google Analytics alternative on this list. Like Leadfeeder, it supports integrations with many third-party services – over 50 – and offers a complete suite of tools to track user interactions on your site, including products, marketing, sales, and support.
Woopra specializes in touchpoint tracking analytics, specifically for interactions with site elements such as live chat and tracking behavior when users visit your site via email.
The free version of Woopra supports 500 thousand actions, 90 days of data storage, all basic analytics and reports, as well as over 30 one-click integrations with third-party services.
Even if you’ve been happy with Google Analytics for years, it’s worth trying some of these Google Analytics alternatives. You might find something that you never knew existed that might serve your website better or satisfy a very narrow need.
Do you have a question about any of the five services above, or maybe you’d like to share an alternative that we haven’t covered? Drop us a line in the comments below!